Being one of the more recent projects within the program, the brand design project was one of the more complicated, involving creating from scratch an entire brand concept and style guide. For this, I inspired myself on one of my hobbies: Tabletop Roleplaying Games.
The challenge in this was figuring out all the ways to detail the usage and design of the brands components (e.g. the logo, the fonts, the photography, etc) while still maintaining a consistent design among it all.
I find that, in compared to its would-be competitors such as D&D and Pathfinder, it would be a recognizable part of the TTRPG community while still maintaining its own unique style that primarily contrasts that of their competitors like D&D by playing with cold rather than warm colors and photography rather than illustrations. Namely it tries to contrast D&D’s action and fantasy forward concept with its own calm/ingenious and reality alongside fantasy approach.
